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Website Design

25 Must-Have Features Your Website Needs

When was the last time you updated your website or did an audit of its features? A good website must evolve with the times. Research shows that the average web user will wait only about six seconds for a page to load, and has minimal patience for things like...

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It s Time to 86 Your Testimonial Page’

If you’re like a lot of business owners, you’ve done your research about the importance of reviews. You know that a huge majority of internet users rely on reviews of businesses to make purchasing decisions, and you’ve probably put a lot of effort into managing your...

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Social Media Marketing

The Future of Facebook Marketing for Local Businesses

  There is no question that Facebook is one of the most effective online marketing platforms for small businesses. Setting up an account is free, and you can post almost any kind of content within reasonable limitations, including written content, photographs, videos,...

The 10 Best Ways to Generate Leads on Facebook

Social media site Facebook started off as a way for college students to connect with one another. Since its fairly humble beginnings in a Harvard dorm room, it has grown into a global phenomenon. With over 1.13 billion daily users, it is the world’s largest and most...

Navigating the Generation Gap with Social Media Marketing

You’re probably using social media to reach your customers online, but are you being smart about it? The truth is that not all social media users are created equal. The social media sites you use – and how you use them – can have a huge impact on the ROI (and profits)...

Insider’s Guide to Ranking Videos on YouTube

Video marketing is one of the best ways to build your brand online and attract new customers. Not only is YouTube one of the world’ most-trafficked websites, it is also the second-largest search engine behind Google. The fact that YouTube is now owned by Google makes...

How to Create Engaging Videos for Social Media

Video content will soon reign as king of content by 2019. Experts agree video is no longer an option as it will become 80{fc66c93347b86ead9d70c878e494e50818a66940dcc29e99c2279831001c63a6} of internet traffic. Even if you have a local offline business where you may not...

How to Make the Most of Online Reviews

Online reviews are here to stay. Sites like Yelp, Angie’s List, and Google My Business offer consumers an easy way to share information about their experiences with local and online businesses. While sites like these were once fairly small, their use has become...

Search engine optimisation

5 Biggest Trends in Local Search Right Now

2015 saw some big changes in local search, with Google basically demanding that all websites be mobile-friendly or pay a price. Mobile searches outpaced computer searches for the first time, and Google searches now return only three local search results where there...

Flipping the Google’s “Snack Pack” Update to Your Advantage

As you may have already noticed, on August 6th Google updated the way websites appear in local search engine results.  While Google’s updates vary from time to time, the latest update can affect websites in a number of different ways.   This “local snack pack” Google...

DIY SEO Audit in 10 Steps

Whether you manage your own website or you have a webmaster team dedicated to search engine optimization and online marketing, a website audit can be useful. It will uncover SEO mistakes and help ensure that proper SEO techniques are being used, throughout your...

4 Simple Steps to Protecting Your Reputation Online

Unfortunately, the Internet is full of misleading information and untruths. When these untruths involve your small business, your reputation can suffer. Sites like Rip-Off Report do not spend time vetting the information they are fed. This makes it incredibly easy for...

Top Local SEO Factors for 2017

It’s a new year, and for many companies, it’s time to take a look at their SEO strategies and figure out where they can improve. There’s no question that local SEO is more important than ever before. 56{fc66c93347b86ead9d70c878e494e50818a66940dcc29e99c2279831001c63a6}...

5 Ways Local Businesses Can Get More Out of Google

In today’s world where international, far-reaching companies have such a large share of the retail market presence, it’s easy for local business owners to get duped into believing that they can’t compete. However, there’s still a large segment of the buying population...

Content Marketing

How to Write Amazing Blog Content

(That Keeps People Coming Back) By now, you’ve probably heard the phrase that “Content is King” right?  Throughout all of the algorithm updates Google has releases over the last six years – one thing has never changed.  Google loves to index fresh content. Content...

10 Killer Blog Topics to Help You Slay Your Competitors

Let’s face it. No matter what industry you’re in, the competition is fierce. The proliferation of small businesses in the United States means that nobody has a monopoly anymore. To succeed, you have to find a way to make your business stand out in a crowd. You have to...

Creating Killer Blog Titles Your Readers Can’t Resist

The one thing you need to know about creating killer blog titles is… What? What is it? You need to know… … and that’s the point. The title you put at the top of your blog post can make or break everything that follows. Slap a dull headline there and readers will leave...

6 Winning Content Marketing Strategies for Local Business

As a small business owner, you know that effective online marketing plays a significant role in the success of your company. The competition for internet users’ attention is fierce, and if you want to make your company stand out from the competition, you have to...

How to Create Compelling Content without Writing a Word

One of the hardest things about creating content, whether it’s for your website, email list, or social media accounts, is finding time to write it. For people who aren’t particularly comfortable writing, even the thought of sitting down to write a blog post can be a...

Marketing

11 Amazing (and free) PPC Tools

As a local business owner, you should be focusing your marketing efforts on driving traffic to your website.  Pay per click advertising is one of the fastest way to get quality traffic but if you want to build a successful PPC campaign for your small business then...

Why Having a Contact Page Isn’t Enough

  When it comes to using your website to generate leads, are you doing enough? Some companies put a form on their contact page and call it a day, but that’s the bare minimum and is unlikely, on its own, to get you many leads. The solution is to think of all of the...

Successful Holiday Marketing Ideas

There is no denying that the holiday shopping season is important to retailers. You can and should market your business year-round, but what you do in the months and weeks leading up to the holidays can make a huge difference in your sales for the entire year. One...

5 Essential Marketing Strategies You Should Already Be Using

These days, it seems like everyone’s talking about FOMO – the fear of missing out. They use it to talk about life experiences and events, including everything from trying new foods to traveling to new places. Well, that fear of missing out applies to marketing, too....

Mobile Marketing

Making the Most with Mobile

Fast food restaurants seem to have cracked the code and figured out how utilize mobile marketing to their advantage. Pizza franchises like Pizza Hut and Dominos allow customers to order through their cell phones. Taco Bell now has an app with similar features. While...

Why Your Website Must Be Mobile Friendly (Now More Than Ever!)

Did you know that 4 out of 5 consumers now use smartphones to shop? Let’s face it, nowadays just simply having a website is no longer enough for your business to truly connect with consumers online. People are accessing the internet from desktops, laptops, tablets,...

How to Connect with Mobile Customers

There is no denying the fact that mobile marketing is not the wave of the future anymore – it’s a necessity in the present. 2015 marked the first year that mobile searches outpaced computer searches on Google, and the trend toward mobile search shows no sign of...

Why You Should Care About GEO Fencing

As mobile technology improves, so do the marketing opportunities associated with it. As of 2015, mobile searches on Google officially outnumbered searches conducted on desktop computers. What that means for local business owners is that nobody can afford to overlook...

To App or Not to App: Should Your Business Have One?

Today, it seems like there’s a mobile app for just about anything you could possibly want to do or buy. You might think that having an app for your business is a must, but that might not be the case. How can you determine whether designing and promoting an app makes...

Reputation Managment

How to Use Yelp to Dominate Your Competitors

You’re a small business owner, so you already know about Yelp. It’s one of the most popular websites available when it comes to online reviews. A good average rating on Yelp is essential for local businesses. Research shows that close to...

Ways to Get More Positive Online Reviews of Your Business

At this point, you probably know all of the statistics about online reviews. More than 80 of all consumers say that they read online reviews before making a purchase or visiting a business. In fact, as a savvy business owner, you’ve undoubtedly heeded the advice about...

Yelp vs. Google Reviews – Which One Is Best?

Out of all of the places online that you can review a business, only two places spring to mind for many consumers: Yelp and Google. Both of them are powerhouses with a long history in the business. Both of them are influential. But which one is the better choice? The...

Email Marketing

Crafting the Perfect Email Newsletter (Local Business Edition)

So you finally want to start a newsletter for your local business? It’s a good idea for local businesses. In fact, email newsletters can help boost your sales dramatically but most small business owners simply overlook its significance.  Email open rates are still...

Are You Using Email Automation the RIGHT Way?

You’re probably familiar with email automation. Many local businesses use autoresponder software to send out newsletters and marketing emails. But… Are you doing it the right way? Email automation is a tool, but like any tool, it’s only useful if you know how to use...

Why You Need a Mailing List for your Local Business

Do you have an email list for your local business? If you’re like a lot of business owners, the answer is no. You might think you don’t need one, or that you simply don’t have the time to make use of it. The truth is that building an email list is easy and...

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